A heart-wrenching, but right, decision: Dogs Unleashed magazine bids farewell


I am not Superwoman.

That realization came to me in the past couple of months. And with the realization came disappointment and frustration.

I thought I could do it all … manage a career, help manage a household and our three dogs, and manage my passion, Dogs Unleashed magazine.

Instead, I managed to wear myself down. But I had help. I was diagnosed with breast cancer in the past year and will continue treatment well into 2016. While my prognosis is positive and I have made it through the most grueling of my treatments, chemotherapy and radiation, I am tired. I need to get healthy, and I need to reclaim my life.

Because of this, I have decided to indefinitely suspend publication of Dogs Unleashed, effective immediately. I couldn’t have picked a better issue on which to end – our current November/December issue features an incredibly worthwhile cause, Paws with a Cause.

Dogs Unleashed debuted in September, 2012 with a stunning photo of Seth Casteel's "Underwater Dogs."

Dogs Unleashed debuted in September, 2012 with a stunning photo of Seth Casteel’s “Underwater Dogs.”

In its 3½ years of existence, Dogs Unleashed covered many topics, from service dogs to senior dogs to lost dogs to mutts. We explained the danger and deceit that comes with puppy mills. We encouraged adoption, and I’d like to think we helped get a few dogs out of shelters and into loving homes.

I am incredibly proud of Dogs Unleashed and the many people and businesses who contributed to its success. We managed to survive in a time when print media is fading from the landscape and accomplished our goals of entertaining, educating and informing people about dogs and those who love them. There were many people behind the magazine whom I cannot thank enough.

Jennifer Waters of Grumpy Pups Pet Photography worked tirelessly to bring the best images to readers of Dogs Unleashed. She even wrote a few stories along the way. Her pieces on the stray dogs running the streets of Detroit and her most recent effort, on Paws with a Cause puppies, are exceptional. I can’t thank her enough for her contribution to the magazine as my right hand (paw?).

Kevin Kyser of Kyser Design Werks, whose career also included many years in the newspaper industry, was responsible for the design of Dogs Unleashed.  He created a format that presented material to readers in a way that was visually appealing and made sense.

Our final issue, available now, features Paws With A Cause puppies and dogs.

Our final issue, available now, features Paws With A Cause puppies and dogs.

So many veteran writers, most of whom I knew from our days as newspaper journalists before they lost their jobs in downsizing, worked for low pay to bring stories to Dogs Unleashed readers. They, like me, did it out of passion. Susan Harrison-Wolffis, whom I met as a kid starting out at The Muskegon Chronicle, approached The Tail End column and various other stories with the same professionalism she embodied during her decades of work at The Chronicle. And she’s a cat person.

Linda Odette, Tricia Woolfenden-Boot (another cat person), Paul Kopenkoskey, Dave LeMieux and countless other journalists contributed. So did non-journalists involved in the pet industry, who wrote columns in their areas of expertise.

Brad Uhl, with whom I worked at the Grand Rapids Press, helped get Dogs Unleashed off the ground before “retiring” because of his own health problems after the first issue. Kim Wood, one of the most enthusiastic women I know, came on board late as our advertising representative and helped keep Dogs Unleashed afloat for the past several issues.

Dogs Unleashed would not have existed without the many advertisers and businesses who supported it. I will be forever grateful to BISSELL Inc. and the Bissell Pet Foundation, whose full-page advertisement appeared on our back page from the start.  Their presence brought prominence and success to our magazine, and awareness of the importance of pet adoption to readers.

Many advertisers supported Dogs Unleashed through our entire 20-issue run. They saw a viable product that helped grow their business and was popular with readers.

We collaborated briefly with a couple of business partners, namely Pet Supplies Plus and Revue Holding Co., to help keep the magazine alive. When those partnerships fizzled, many of the responsibilities of producing a quality magazine, from production to distribution to advertising to billing and more, fell to me.

I happily accepted the challenge, knowing I had the support of photographers, designers, writers and advertisers behind Dogs Unleashed.  We managed to continue on for another year. But breast cancer brought me back to reality.

We hope you’ve enjoyed reading the magazine as much as we have enjoyed producing it.

Mary Ullmer is an associate editor with espnw.com with more than 30 years experience in journalism. Since 2012, she has produced Dogs Unleashed magazine (now suspended indefinitely) and will continue to write occasional pet-related blog posts.



4 thoughts on “A heart-wrenching, but right, decision: Dogs Unleashed magazine bids farewell

  1. Mary, you continue to inspire and are a remarkable individual. As much as I have enjoyed reading each issue of Pets Unleashed, knowing that you are focusing your energies on your health and life is an even greater joy.

  2. You do a remarkable job at everything you do, Mary. And, you did a beautiful job with this.

    You mentioned the “responsibilities of producing a quality magazine.” Producing anything of quality, and certainly the quality of Dogs Unleashed, would be difficult even without the challenges you have faced, with such grace and determination.

    Here’s to a bright, healthy future and thank you for what you’ve done for our canine friends.

    Can’t wait to see what you’ll do next.

  3. Mary, your footprints in this world are inspiring! The Dogs have been lucky to have you! I am also lucky to call you my friend!

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