KCAS announces ICPAWZ campaign to meet $100K Challenge goals

If you’ve seen the ICPAWZ billboards and signs around the Grand Rapids area and wondered what it’s all about, Carly Luttmann of the Kent County Animal Shelter today finally let the cat out of the bag, so to speak.

In fact, Luttmann, KCAS program supervisor, is behind the campaign, which kicks off the organization’s entry in the ASPCA/Rachael Ray $100K Challenge. The animal shelter qualified for the Challenge by finishing 27th out of 108 shelters nationwide during the preliminary voting period earlier this summer.

Now, the real “Challenge” begins. KCAS must “save” 300 more animals from  Aug. 1 through Oct. 31 than it did in that same span last year. A “save” is counted if an animal is adopted from KCAS, or a stray from the field is returned to its owner by KCAS, or an animal transferred to another organization is then adopted from that facility.

KCAS received a big boost to help meet the Challenge. With $41,000 in grant money it received from the BISSELL Pet Foundation, from the profits generated through this year’s successful BISSELL Blocktail Party, the animal shelter is able to offer adoptions of its dogs and cats at significantly reduced rates.

Cat adoptions during the 90-day Challenge are just $5, while families can adopt a dog from      KCAS for just $50, plus the cost of a dog license. All animals will be up to date on vaccinations and spayed and neutered, so if you or a family member or friend is thinking about getting a new pet, doing so from August to the end of October not only saves you money, it also helps KCAS in its effort to win the $100,000 Challenge prize.

KCAS has launched a website, ICPAWZ.com, as well as a Facebook page and Twitter account (@ICPawz) to promote the event and give the public the opportunity to monitor how it’s doing. The public can use the website to follow the progress, see how many pets have been adopted and see photos of pets and families who adopted them for the duration of the contest. People also can view the many adoptable pets at KCAS.

A kickoff celebration with food, fun, prizes and adoption opportunities, sponsored by BISSELL Pet Foundation, takes place Saturday, Aug. 4  from 8 a.m. to 4 p.m. (last adoption counselor appointment is 3 p.m.), and the public is invited. The event will be held at KCAS, 740 Fuller NE in Grand Rapids.

 

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