BISSELL turns your love of pets and Pinterest into donations for shelter animals

Thanksgiving is right around the corner, and leave it to the BISSELL Pet Foundation to find a way to give to shelter pets in the United States.

BISSELL Homecare Inc. announced this week it has launched an online fundraising campaign through BPF to raise $50,000 for shelter animals in need.

The campaign is called “Pinning for Pets” and will run through Nov. 30. It combines people’s love of Pinterest with raising funds. If you’re already using Pinterest, it’s pretty simple to contribute: Create a virtual pinboard showing support for homeless pets and submit it through BISSELL’s Facebook page.

I had not participated/signed up for Pinterest, but I have many friends who love it. And when I saw I could help shelter animals through this campaign by BISSELL, well, I signed up! I haven’t yet created my pinboard (I’m just learning about this, after all), but you bet I’ll be participating.

For every pinboard posted, BISSELL Homecare Inc. will contribute to BPF, which will then donate $10 to the Petfinder Foundation. Grants to Petfinder Foundation will go to Rescue U, the group that rehabilitates animal shelters around the country.

Rescue U spent a week at Humane Society of West Michigan this summer to help spiff up the place.  Aside from cosmetic and some structural improvements, Rescue U created a play/training area for dogs and installed turf in the outdoor dog runs, replacing the crushed stone pebbles that often became too hot and painful for dogs’ feet in the summer.

“As longtime advocates for pet adoption, we know animal shelters and rescue groups play a vital role in creating a second chance for homeless pets, and they often have extremely limited resources to provide the necessary care needed until these pets are adopted,” Cathy Bissell, founder of BPF and director of corporate affairs for BISSELL, said in a press release announcing the campaign.

“By simply creating a Pinning for Pets board, everyone has the opportunity to support shelters and better the welfare of homeless animals. However, the goal of this program is not just to raise funds — it’s also to raise awareness about the vast number of adoptable pets living in shelters across the country. Ultimately, we want to see more homeless pets welcomed into their forever homes, but we believe they deserve a comfortable place until that home finds them.”

BISSELL also is giving back through the purchase of its products. For every new BISSELL pet product purchased and activated online at bissell.com/savepets, BISSELL will donate $1, $5 or $10 to the BISSELL Pet Foundation. And pet product purchases on bissell.com  through the end of the year will net between $2 and $20 — double its normal donation — for the BISSELL Pet Foundation.

For information on the complete line of BISSELL pet products, cleaning tips and more, visit the online Pet Lovers Community at bissell.com/pets. If you want more information about the BISSELL Pet Foundation, check out their site at bissellpetfoundation.org.

Those who participate in the Pinning for Pets event will be entered into weekly prize drawings for a chance to win various pet clean-up products, as well as a $250 donation to their local Petfinder.com shelter. Visit pinningforpets.com to join the campaign!